Sunda New Asian opens huge restaurant in Midtown Tampa

Rendering inside a restaurant with a floral arrangement above the bar
Rendering via Sunda New Asian

Chicago founded, modern Southeast Asian restaurant, Sunda New Asian is coming to Midtown Tampa Monday, June 26 at 3648 Midtown Drive. Reservations are now officially open on Sunda’s website. Sunda brings award-winning, modern Southeast Asian cuisine to Midtown, complementing an impressive array of dining options at the massive $1 billion mixed-used development.

“Sunda New Asian, known for its highly successful Chicago and Nashville locations, offers a modern, world-class dining experience for those who visit, work and live at Midtown Tampa,” said Nicholas Haines, CEO, Bromley Companies. “As Sunda begins a national expansion of its incredible concept, Midtown Tampa is pleased to be home to its only Florida location.”


plate of seasoned and cooked veggies and chicken with rice. green peppers can be seen in the foreground.

Sunda New Asian is a hit with major celebrities

Sunda New Asian is led by veteran restauranteur Billy Dec, who is also an Emmy award-winning TV personality. He founded the concept in 2009 after extensive culinary travels throughout Southeast Asia, including his mother’s native Islands of the Philippines. Sunda New Asian celebrates the diversity of cultures and cooking traditions found around the Sunda Shelf, which is now a submerged land mass in the shallow waters of the South China Sea, Gulf of Thailand and surrounding areas. 

With locations already operating in Chicago and Nashville, Sunda has developed a loyal celebrity fan following including Ariana Grande, Michelle Obama, Lady Gaga, Michael Jordan, Barbra Streisand, Pete Davidson, Lebron James, Jamie Foxx, Steven Tyler, David Schwimmer and more.

“After a lifetime of visiting family throughout the Tampa, St. Petersburg and Clearwater area, as many from the Midwest have for generations, I’ve always wanted to bring our Southeast Asian culture and modern culinary offerings to the community when the time was right,” said Dec. “The all-around explosive growth and evolution that is occurring in the area, along with the strategic location of Midtown Tampa in the middle of it all, makes that time and location, here and now and our Sunda family couldn’t be more honored, humbled and excited!” says Dec.


plate of sushi covered in soy sauce. a set of chopsticks are set off to the side.

Experimental offerings in the works at this restaurant

Sunda takes culturally-important food and drink from Southeast Asian countries including Japan, China, Thailand, Vietnam, and the Philippines, elevating and modernizing it with upgraded ingredients, cooking techniques and presentation. This creates a new and memorable hospitality experience that retains the deep-rooted spirit of the originals.

Experiential offerings include sushi rolling classes, a traditional island-style feast, mixology classes, sake tastings, and other culture and culinary offerings.

Menu options include creative works of art from behind the sushi bar, unrivaled dim sum, noodles, salads and rice dishes, to top of the line seafood, beef, pork and poultry, all menu options feature a creative elevation on classic Asian cuisine. Beverages include seasonally inspired craft cocktails, a progressive list of premium sakes, Asian beers, Japanese whiskies and a well-rounded list of wines and bubbles.

plate of sushi with a small slice of jalapeño set on each piece of sushi.

The restaurant will occupy approximately 6,000 square feet of retail space near The Commons, next to the Aloft and Element Hotel entrance. Anticipated opening is summer 2023. Follow Sunda New Asian on Instagram for all the latest updated.

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