Birch Lane, a Wayfair Specialty Brand, provides a contemporary interpretation of classic style, complemented by the perks of Wayfair’s services, including free two-day delivery on a wide range of products. As part of their broader strategy to integrate online shopping with physical retail experiences, customers now have the chance to engage with the brand in person. They’ve opened a new store at 2223 Westshore Boulevard. Other shops in Sarasota (140 University Town Center Drive #156) and Boca Raton (309 Plaza Real) have just opened.
“For the first time ever, they’ll be able to touch, see, and feel our selection of timeless anchor pieces made for today – each thoughtfully handpicked for long-lasting quality,” write Wayfair representatives in a press release. “Our customers can design their homes in whatever personalized way works best for them and their families.”
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Grand opening celebrations for these new stores were held at the end of March. You can catch a glimpse at what Birch Lane offers by visiting its website. Birch Lane joins a pretty stacked roster of national and local brands at the International Plaza. Make sure to follow the shopping and dining destination on Instagram for updates on new store openings and events.
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