Iconic Floridan Palace Hotel to undergo $25 million renovation

inside a hotel lobby with chandeliers

1754 Properties, LLC, an institutional owner, operator and lender of hotels  and other real estate based in South Florida, is pleased to announce that Tampa’s iconic Floridan Palace  Hotel will be joining the Tapestry Collection by Hilton brand. As part of a major rebranding process, the  

212-room property, with over 14,000 square feet of meeting space, will undergo a comprehensive $25 million renovation and be positioned as one of downtown Tampa’s most upscale hotels. Located at 905  N. Florida Avenue in the booming North Downtown neighborhood locally known as NoDo, the 19-story  hotel opened in 1926 as the tallest building in Tampa. In keeping with the historic property’s new brand  and status as a Tapestry Collection hotel, 1754 Properties has secured Jane Finkel Levin, President of  Levin Investment Realty, as retail leasing broker for the project. 


“The Tapestry Collection by Hilton brand is a natural fit, giving our guests the consistency,  reassurance and benefits of Hilton’s reservation system, rewards program, and globally recognized  brand, but also preserving the unique, independent hotel experience so many modern travelers value,” said Joe Smith, CEO of 1754 Properties. “As the renovation moves into full swing, we’re excited to have  Levin Investment Realty working to build a retail presence that supports and reflects the Floridan’s  spirit.” 

Floridan Palace Hotel to redefine luxury in downtown Tampa

According to Smith, as the appointed retail leasing broker, Jane Levin is curating a collection of  boutique-style retailers, restaurants and other services that will become amenities to the historic hotel  and the thousands of residential units and offices that have grown up around it in the last decade. With  more than 45 years of experience as a commercial real estate broker and consultant and the founder of  Levin Investment Realty, Levin works with a number of expanding independent restaurant and retail  groups and is the retail leasing broker for several mixed-use developments, including boutique hotels.  

“Jane’s very creative in her positioning of properties in the marketplace and has been a force in retail leasing in Tampa for 20 years,” said Alexander Galewicz, one of the principals of 1754 Properties. “With the locations fronting Florida Avenue, new retailers will benefit from the more than 25,000 vehicles that pass by each day and the hundreds of new residences being developed around the hotel by  top quality developers.” 

If you’re reading this and you’re interested in retail leasing opportunities, contact Jane Levin at (813) 997-6004 or via  email at [email protected] 

For more information on the Floridan Palace Hotel, visit its website or call (813) 225- 1700. 


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