We are still coming down from a wild NCAA Final Four. All credit to University of South Carolina’s women’s team, and UConn’s men’s team for stellar performances in the NCAA tournament. If you need more basketball directly in your veins, Ice Cube is here to help. BIG3 Basketball arrives at The Yuengling Center in Tampa on June 22. Tickets are available online.
Games will be broadcast live on CBS, X, and Paramount+, so it’s putting a shine on the city of Tampa. And yes, this is the same league that has made a couple of multi-million dollar offers to NCAA basketball star Caitlin Clark.
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“The BIG3 is coming in hotter than ever for season seven,” said BIG3 CEO and co-founder, Ice Cube. “4-point shots, no garbage minutes, and players actually playing defense – everyone knows you can only get that in the BIG3. This season is about what the BIG3 has always been about, our players, our fans, and innovating the game. We’re going to have hotter players, debut in new cities, and continue to bring the premier global FIREBALL3 and entertainment experience to basketball fans across the country all summer long.”
The first-ever professional FIREBALL3 league is the brainchild of producer, actor and music legend Ice Cube and entertainment executive Jeff Kwatinetz, who shared a vision of a player-centric league focused on entertainment and innovation. The BIG3 is a league with no garbage minutes, where trash talk is allowed and where every point –whether it’s a 4-point or 3-point shot – counts. Any given BIG3 team has hall of famers, icons and trailblazers and the next best 3-on-3 player.
The league has led the sports industry in diversity and opportunity, becoming the first Black-owned and operated professional sports league (certified by ByBlack), the first professional sports league with a Black commissioner, the first basketball league with female head coaches and the first professional sports league to allow the use of CBD.
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In 2024, Ice Cube was honored at the Naismith Basketball Hall of Fame in Springfield, where he received the inaugural Ice Cube Impact Award, acknowledging individuals making substantial contributions to their community, the first non-player to be recognized.
Follow BIG3 on its website to learn more about the league.
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