Close this search box.
Close this search box.

Flor Fina debuts at Ybor City’s new escape, Hotel Haya

Rendering of a new bar with. a gold vaulted ceiling and a double chocolate parfait

Hotel Haya has transported Historic Ybor City to Havana’s golden age.

Maverick hotel group Aparium, upscale full service brand, bet on Tampa’s stunning neighborhood. On August 12, the company unveiled an ambitious pipeline of six new hotels to open by early-2022. It’s the boldest vision for any independent brand at the most challenging time in the history of hospitality. 


The Hotel Haya, designed by Alfonso Architects Incorporated, is now open and is one of the most stunning gems in the entire Tampa Bay region.

Feel the heat of a live-fire grill

Now, one of its anticipated restaurants is officially open. Called Flor Fina, this spot will feature cuisine described as coastal Mediterranean meets Gulf Coast.

The restaurant features a live-fire grill and an ever-evolving rotation of ceviches. Flor Fina is crowned by the warming glow of the bar’s golden-hued ceiling, ample spaces to lounge, and an expansive array of cocktails crafted to inspire long, rum-soaked conversations.


Indulge in a suckling pig feast

Dishes worth noting:

Armaillo Mixto Ceviche: Octopus, shrimp, calamari, passion fruit pulp, blue sweet potato

Porchetta Suckling Pig Feast: Stuffed with rosemary, pistachios, currents served with coffee carrots, broccolini, farro gratin, salsa verde, agrodolce demi. The feast features three courses, and has a 4 guest minimum. The restaurant also requires 48-hour notice in order to prepare it.

24 oz. “Dirty Bone” Tomahawk Ribeye (serves 4)

Side order of Coffee Roasted Carrots

Ricotta Gnudi: Chicken oysters, black trumpet mushrooms, truffle butter, crispy chicken skin

Shock-Alate Parfait: Dark chocolate natilla, milk chocolate natilla, white chocolate ice cream, espresso granita, milk espuma

Shock-Alate Parfait: Dark chocolate natilla, milk chocolate natilla, white chocolate ice cream, espresso granita, milk espuma

Exquisite cocktail menu

The drink menu here looks equally exquisite. Here are a few cocktails that stood out:

Smokey Joe 14: Havana Club Clasico Rum, Wild Turkey 101 Bourbon, demerara, coffee bitters, smoke

Library Card 12: Buffalo Trace Bourbon, Cacao, Lapsang Tea, Combier, Campari

Black Diamond 13: Montelobos Mezcal, watermelon, Ancho Reyes Verde, Campari, lime, club soda, lava salt

You can book a reservation to dine at Flor Fina online now.

The genesis of Hotel Haya

How did the Hotel Haya come together? 

The adaptive reuse of two distinctive buildings combined with a smart new build, Hotel Haya captures the exuberant Cuban, Italian, and Spanish influences of the famed Ybor City neighborhood.

The rooms are lush. The “mid-century Cuban” guestrooms will feature period fabrics and colors, along with locally made glass bulbs blown at the Morean Arts Center. that pay homage to Ybor’s famous streetlights. 

Exposed brick walls, a giant neon “HAYA” sign, and classic art –including four massive Goya reproductions – will complement the exceedingly energetic and joyous colors.

The hotel features 178 rooms making it the largest property in Aparium’s portfolio. Hotel Haya is set to open on September 24. 

Bookings now live here


Don't miss a story 👉

Get all the best local content delivered to your inbox

👇 Don't Miss a Story 👇

Recent Stories