Straz Center files permit for the next expansion phase along the Tampa Riverwalk

On August 26, The Straz Center for the Performing Arts filed for a building permit for the next phase of its development. The project aims to create a more equitable and inclusive facility that offers options for non-ticketed events. The Straz expansion follows the approval of the Tampa Riverwalk development last month, which came with a $56.8 million price tag. If the Straz’s permits are approved, the center will begin the approximately $100 million expansion before the end of 2024.

This phase of development will primarily focus on expanding areas for patrons. Senior Director of Communications, Paul Bilyeu, adds, “particularly outdoor space, expanding the ability to present programs for non-ticketed events.”

Outside, a new, permanent stage will replace the temporary one that has been in place for the last two years, facing the Riverwalk so pedestrians can enjoy a front-row show while taking a stroll. Additionally, a grand terrace will be developed on the north end and will wrap westward around the building.

Expansion plan optimizes for flex-use spaces

A large veil will be constructed to provide shaded areas and cover some of the existing Brutalist architecture. Brutalist architecture is often perceived as remote, cold, and monolithic—an inaccessible structure. The new veil represents a shift toward making the space more inviting, warm, and accessible for the public. “We have a concept of an ‘open center,'” says Greg Holland, President of the Straz.

The expansion will also enhance the restaurant’s footprint, increase fine dining and office space, and add a 2,000-square-foot rooftop. These new spaces will connect to the Riverwalk, encouraging visitors to explore and spend time at the Straz, even if they are not attending a show.

The expansion plan optimizes Straz’s use of space. For example, when the rooftop isn’t hosting a concert, it will function as a rooftop bar with a spectacular view. Many of the new spaces will have flexible uses, allowing for a variety of programs and creating a more sustainable business model that supports its educational activities.

More space means more accessible education, too

While the Straz’s plan aims to optimize space, increase public accessibility, and improve revenue, how will it address accessibility to its educational programs? Currently, the Straz invests $400,000 to $500,000 annually in scholarships for on-campus programming. It also maintains 40 partnerships with schools, community centers, family shelters, veteran programs, and more, reaching approximately 60,000 people each year through these initiatives.

At the moment, the Straz doesn’t have enough space to facilitate all the programs. Straz President Greg Holland states, “We see this [expansion] as a holistic approach to not only support our current community programs but expanding out community programs.” A 10,000-square-foot East Wing will be built for the expressed purpose of studios and classrooms.

“What excites me about the Straz Center,” says Holland, “is that its documented legal name as a 501C3 company is The Tampa Bay Performing Arts Center, Inc., which reminds me that [the Straz] is for everyone in the bay to enjoy…and [through the expansion project] we can expand our service across the Tampa Bay Region.”