Tourney Town has transformed the Tampa Convention Center into the ultimate basketball fan experience. This massive festival features a mini museum, exclusive merch stores, and plenty of interactive games. Attendees can also enjoy celebrity appearances, panel discussions, and exciting giveaways. The best part? It’s free to visit and runs through April 6 at the scenic waterfront venue.
Whether you’re a die-hard basketball fan or just looking for a fun outing, you won’t want to miss this activation. This year’s event is nearly twice the size of the last Tourney Town in Tampa back in 2019, proving just how much women’s basketball has grown in popularity worldwide.
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Event Hours:
- Friday–Saturday: 9 a.m.-5 p.m.
- Sunday: 9 a.m.-2 p.m.
Getting There:
The Tampa Convention Center is located at 333 S Franklin Street. With so many events happening downtown, we highly recommend using rideshare or public transit to navigate the area smoothly.
Must-See Activations at Tourney Town:
- Skills Drills: Step up to the challenge! Test your shooting, dribbling, and rebounding skills under pressure in front of a live audience outside the convention center.
- ESPN Boardwalk: Design your own airbrushed T-shirt and watch as an artist brings it to life on the spot. The designs highlight the four teams competing for the national championship.
- The Bracket Challenge: A wall covered in basketball hoops at different heights and angles. Think of it as H-O-R-S-E taken to the next level.
- The Merch Store: If you love collectibles, this is the place to be. The Tampa-centric tees and hoodies will be treasured keepsakes for years to come.
- Chuck vs. Magic: Right next to the “Ice Kareem” stand, this unique game pits players in a free-throw contest to inflate a blimp as fast as possible.
Beyond basketball, Tourney Town offers even more ways to play. Test your form, speed, and vertical leap at various stations, or explore side alleys featuring soccer, pitching, and lacrosse activities. It’s an all‑out sports playground!
For more Final Four events happening in Tampa, check out the full schedule.
