Tampa is gearing up for a historic weekend as the NCAA Women’s Final Four takes center stage at Amalie Arena. With powerhouse programs battling for the national title and fans flooding the city, the economic impact could be substantial.
The action tips off on Friday, April 4, with No. 1 seed South Carolina facing Texas at 7 p.m., followed by UConn taking on UCLA at 9 p.m. The winners will clash for the national championship on Sunday, April 6, at 3 p.m. Millions will tune in, and thousands will fill Amalie Arena, generating an economic surge for local businesses.
ADVERTISEMENT
A game-changer for Tampa’s economy
The 2024 NCAA Women’s Final Four in Cleveland injected $32.9 million in direct spending into Northeast Ohio. Tampa, with its prime location and vibrant downtown, is poised to see similar—if not greater—financial benefits. Hotels, restaurants, and bars surrounding Amalie Arena anticipate a flood of visitors, many of whom will stay for the entire weekend.
With the event expected to sell out all three games, the financial boost could rival some of Tampa’s biggest sporting spectacles. The city has a strong track record of hosting major events, including Super Bowl LV, WrestleMania 37, and the upcoming NHL Stadium Series in 2026. Now, the fourth women’s Final Four adds another marquee event to Tampa’s growing sports legacy.
Record-breaking popularity for women’s basketball
Women’s college basketball has never been more popular. The 2024 championship game shattered records, drawing 18.9 million viewers—more than the men’s championship game, which had 14.8 million. This surge in interest underscores the sport’s growing prominence and the significance of hosting such a high‑profile tournament.
ESPN will broadcast the semifinals, while ABC will carry the championship game, ensuring a national spotlight on Tampa throughout the weekend. The city will be showcased to a global audience, reinforcing its reputation as a premier destination for major sporting events.
