Famed lifestyle brand LoveShackFancy opens Hyde Park Village boutique this weekend

This one’s for the girly pops. LoveShackFancy, the New York-based lifestyle brand, is opening one of its hugely popular retail stores in Tampa at Hyde Park Village. The new boutique officially makes its debut this Friday, July 10, at 10 am, and we imagine this will be one of the neighborhood’s most highly anticipated openings in some time.

The pink-hued brand has rocketed to global appeal in recent years. Based in New York, the fashion, beauty, home and lifestyle brand was founded by Rebecca Hessel Cohen in 2013. With something for every part of your home and life, LoveShackFancy puts a particular emphasis on roses and other flowers. As they describe it, the brand “was created to celebrate love and revel in the beauty of a flower-filled, rose-colored world.”

LoveShackFancy provides more than just a quick retail experience, however. The boutique is “designed around lingering and discovery, with fragrance, florals, monogramming, embroidery, and curated gifting woven throughout the experience.” The approach makes it a perfect fit in Hyde Park Village.

“Hyde Park Village immediately felt like the kind of place where LoveShackFancy belongs,” said Rebecca Hessel Cohen, founder of LoveShackFancy. “There’s something incredibly special about the neighborhood, it feels personal, walkable, social, and beautifully lived-in rather than manufactured. Our stores are always designed to feel emotional and immersive, almost like stepping into someone’s home, and Hyde Park Village already has that same sense of warmth and discovery built into it. We’ve had customers in Tampa shopping the brand for years, so opening here felt like a very natural next step for us.”

Most of the brand’s 25 locations are spread around New York, Texas, California and the northeast, though there are two LoveShackFancy stores in the Miami area. This will be the third Florida location and the first in the Tampa Bay or Central Florida regions.

We should also note that this isn’t just a brick-and-mortar location to browse the same stuff you see on their website. LoveShackFancy’s online store is popular across the globe, certainly, but their stores take the experience to the next level. Not only are there unique-to-the-store offerings, but you can also book one-on-one private appointments with their personal stylists at any of the boutiques.

It’s a cosmopolitan shopping experience that has drawn thousands across the country and even internationally at their London boutique.

The full grand opening weekend, taking place Friday and Saturday, kicks off with a ribbon cutting ceremony at 10 am on Friday, followed by a DJ spinning throughout both days, signature pink juices, and a collection of Tampa-only products available for a limited time. The first 100 guests on opening day will receive a GWP embroidered tote filled with surprises.