Wild boutique plant shop opening in Water Street Tampa

Water Street continues to grow. The developers behind Tampa’s next great neighborhood are planting seeds for a strong small business future downtown. Strategic Property Partners, LLC (“SPP”) announced it will bring two new retailers — a local furniture store and a boutique plant shop — to Water Street Tampa this fall.

Dwell Home Market, a Tampa-based retail furniture and home décor concept, will open a pop-up showroom and store on the ground floor of Asher, and Yura Vine Brothers, a local boutique plant store, will open on the ground floor of Cora. Both stores are expected to open in the mixed-use neighborhood in October. The new showroom will be Dwell Home Market’s second location in Tampa, while Yura Vine Brothers will be relocating to Water Street Tampa from Hyde Park.

“As Water Street Tampa continues to expand, we want to provide a variety of interesting and innovative merchants,” said Lee Schaffler, Chief Portfolio Officer for SPP. “We are proud to support local businesses and highlight these homegrown Tampa retailers.”


New plant shop flourishing in downtown Tampa

Founded by interior designer Kristy Craig Anderson and operator Jeff Kale as an extension of Dwell Staging, the largest home staging company in Central Florida, Dwell Home Market is a local, family-owned furniture showroom. Dwell keeps an extensive inventory in stock at all times, helping consumers avoid the long shipping timelines and delays that often come with buying furniture. In addition to a curated collection of best-selling pieces, the Water Street Tampa pop-up will feature a bar, custom artwork, events and trained interior stylists on hand to offer design assistance. Dwell Home Market’s showroom will span 2,988 square feet at 1050 Water Street, in the retail space that housed Lucy Sparrow’s widely acclaimed Tampa Fresh Foods experience earlier this year.

“Like Water Street Tampa, we are focused on building community, challenging the status quo and reimagining the idea of ‘home,’” said Kristy Craig Anderson, owner of Dwell Home Market. “We’re excited to open this first-of-its-kind location at Water Street Tampa, a neighborhood that reflects our company ethos with its forward-thinking design.” 

Owned by brothers Samuel and Aaron Rodas, Yura Vine Brothers is a Tampa-based boutique plant shop specializing in indoor tropical house plants, moss art and biophilic design. The new shop will offer hundreds of plants, including rare collector plants grown in Peru, where the Rodas brothers own a nursery to export tropical plants as well as handmade planters and pottery. Yura Vine Brothers will span 871 square feet on the ground floor of Cora, next to the recently opened Chill Bros. Scoop Shop, and prices will range from $4 to $425. Yura Vine Brothers also operates commercial and residential plant design services, making the store a full-service plant shop in Water Street Tampa.

50 new retailers arrive in Water Street Tampa

“With its close-knit atmosphere, Water Street Tampa offers the ultimate sense of community. We wanted to be part of that experience, and with many of our clients already living in the neighborhood, it was a perfect match. We’re proud to move our business to Water Street Tampa,” said Samuel Rodas, co-owner of Yura Vine Brothers.


To date, SPP has signed leases with nearly 50 retailers throughout Water Street Tampa, securing national, regional and local concepts ranging from a full-service grocery store to several popular fitness brands to a locally owned boutique. Spanning 56 acres and connecting Tampa’s central business district to its waterfront, Water Street Tampa is a thriving live-work-play district in Downtown Tampa, bringing together new public spaces, homes, hotels, offices, retail and dining. For more information about Water Street Tampa, please visit their website.

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