Taylor Swift concerts set to generate $750,000 in taxes for Tampa’s economy

Crowd of people dancing during a live DJ'd show.
Photo via Le Petite Fete

Swifties are injecting millions of dollars into the Tampa economy. Visit Tampa Bay projects the three shows will generate $750,000 in taxes in the local economy. That number doesn’t include money spent on dining out, shopping, hotels and other amenities offered in the area. This follows an extraordinarily busy March in the city.

Hotels are projected to be up 60% on Thursday, 71% on Friday and 87% on Saturday, according to Visit Tampa Bay. Prices per night for rooms in the downtown area are skyrocketing. Local favorite Two Shepherd’s Taproom is going all out with three Taylor Swift inspired dance parties Thursday through Saturday.


Taylor Swift performs on SNL (screen grab)

TECO Line Streetcar, the Cross-Bay Ferry, and Tampa International Airport have all shattered passenger and ridership records this month. The Tampa Bay Lightning are also headed to the playoffs, and the Tampa Bay Rays are on the verge of a historic winning streak. These elements are all culminating in a hot market that’s bringing many outside visitors to town.

By Sunday, Visit Tampa Bay thinks we could see a multi-million dollar impact on the city. With three shows set to host 60,000+ attendees each night, it’s to hard to see the numbers piling up for area restaurants, boutiques, drivers, bars and more.


Gasparilla Music Fest, Sunset Music Fest, and the Tampa RiverFest are all also coming soon.

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