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[PHOTOS] Inside REI’s giant new store in Midtown Tampa

exterior of a retail shop

REI’s massive 22,500-square-foot store in Midtown Tampa is officially open, and it’s an oasis for campers, hikers, and cyclists.

The REI acronym stands for Recreational Experiences Inc. The retailer sells sporting goods, camping gear, travel equipment, and clothing. It also offers services such as outdoor-oriented vacations and courses.


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“Tampa is an incredible community to continue our mission to connect local REI members to the outdoor places and activities they love,” said Gail Kirkland, REI regional director for the south. “Whether our members are paddling the Hillsborough River or taking a short walk from our store along The Watercourse, we can help them prepare for any kind of adventure.”

If you’re looking for someone or something to motivate you to get outside more, this shop could serve as a proverbial life coach. Last year, REI reports they helped more than 350,000 people get out into nature. 


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Midtown is designed with healthy living in mind. There will be a 3-acre Midtown Lake, and a winding recreational trail to help inspire folks to bask in that Florida sunshine. 

The shop is set to feature a special bike store and workshops to further assist residents in getting active.

REI will open on March 5 at 9am. The store is located at 1152 Assembly Drive.

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