Rebranded Tampa Bay Bowl has generated $1.1 billion economic impact

The Tampa Bay Bowl (formerly known as the Outback Bowl) has generated more than 1 billion dollars in economic impact since its inception in the region. The “Tampa Bay Bowl” will continue the game’s long tradition of playing in the New Year’s Day lineup of college football bowl games, according to a release The Bowl’s TV Network partnership with ESPN and its conference affiliations with the SEC and Big Ten/ACC remain unchanged. 

“We are thrilled about our new Tampa Bay Bowl logo and name which is a reflection of our 36-year relationship with the vibrant Tampa Bay region as one of the most exciting and hospitable destinations of any college bowl game,” notes Tampa Bay Bowl Chair Rita Lowman. “We look forward to continuing the Tampa Bay Bowl’s positive impact on college football and the Tampa Bay community, both economically and by showcasing our region nationally and internationally. The Tampa Bay Bowl will continue to impact local charities through the game’s Charitable Giving Initiative which has given more than $3 million in donations to local charities since 2016.”


Tampa Bay Bowl takes place at Raymond James Stadium in 2023

“We recognize and appreciate the past sponsorship of Outback Steakhouse as we continue to move forward,” added Lowman. 

The Tampa Bay Bowl continues a 36-year tradition in the Tampa Bay community and will host teams from the Southeastern Conference and Big Ten Conference or Atlantic Coast Conference/Notre Dame in Raymond James Stadium in January 2023.

Over its history it has brought more than a million out of market visitors to the region while creating an estimated $1.1 billion in economic impact and distributing $164 million to universities. It has also contributed more than $3 million to local charities since 2016 through its Charitable Giving Initiative. 

Learn more about the game by visiting the official bowl website.

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