Pickford’s Counter, a casual counter service joint, announces soft opening

It’s a good time to be a food lover in the city of Tampa. Pickford’s Counter is the latest addition to our sprawling scene of counter service concepts. A few teasers have been posted on social media, and its latest Instagram post provides insight into what residents can expect.

The first teaser is a from Luci & Lucy’s Dough Table. Sweets being sampled during the soft opening on June 25 include:

Quesitos stuffed with cream cheese, goat cheese and their favorite cereals
Mango panatela with coconut egg jam
Zucchini bread muffin, brown butter cream, cinnamon crunch streuse

Soft opening on June 25

Pickford’s Counter, inside the Pickford’s Sundries building at 2606 W Hillsborough Avenue.

Its debut was first reported by Creative Loafing Tampa Bay in May.

The spot will feature coffee from Bandit in St. Petersburg, and food from Chef Ben Polames, who many in Tampa might remember from the Rooster and the Till.

Pickford’s represents a partnership between Adrianna Siller, David Hansen, owner of Urban Bungalow Coffee and Gift Shop, and Benjamin Pomales.