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First Watch, a popular Tampa brunch spot, joins massive Westshore City Center development

Get ready for tall stacks of pancakes, Westshore, because First Watch is set to be the first restaurant to open at Westshore City Center in Tampa (1111 N. Westshore Blvd). The super popular breakfast, brunch and lunch restaurant has 15 locations throughout the Tampa Bay region. Its arrival at the Westshore City Center represents the beginning of the 10.4-acre office park’s transformation into a Class A mixed-use development.

First Watch will occupy a new, 3,764-square-foot stand-alone building at the Westshore Business District property, which is undergoing a $10 million renovation project.


Popular beverages at First Watch includes Vodka Kale Tonic, the Million Dollar Bloody Mary, and Cinnamon Toast Crunch Cereal Milk made with cold brew, coconut rum, and agave nectar.

Hungry diners can indulge in lemon ricotta pancakes, giant Belgian waffles, healthy avocado toast, sunrise granola, acai bowls, and humongous multigrain pancakes. Visit the First Watch website for a full menu.


First Watch will open at the start of 2022

Demolition work is set to start this week at Westshore City Center to prepare the site for First Watch’s restaurant space at 1111 N. Westshore Blvd, which will include a 600-square-foot patio for al-fresco dining. First Watch is slated to open at the beginning of 2022.

Tampa-based Ally Capital Group acquired Westshore City Center in early 2019 and selected Franklin Street to oversee leasing and management for the property. Franklin Street Senior Director Alex Wright represented the landlord in the transaction and arranged the 10-year lease at 1111 N. Westshore Blvd, Suite 100-A, according to a release from Killette Communications. Franklin Street is also providing project management services for the demolition, shell and site work of the new building.

A Tampa brunch staple

“First Watch has become a staple in Tampa Bay and makes the perfect addition to Westshore City Center as it develops into a true mixed-use destination,” Alex Wright said. “Having a quality, casual breakfast and lunch spot on site will add significant value for our tenants as well as those who live and work in the booming Westshore Business District.”

First Watch specializes in award-winning, made-to-order breakfast, brunch and lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like Quinoa Power Bowls, Avocado Toast and the Chickichanga.

“This new project for First Watch marks a crucial step in the redevelopment of Westshore City Center as we welcome our first restaurant tenant to the property,” said Andrew Wright, Franklin Street’s CEO and Managing Partner. “We look forward to making several more exciting announcements about Westshore City Center’s transformation in the coming months.”

A 10.4 acre mixed use development

Built in 1975, Westshore City Center is comprised of five office buildings totaling 300,000 square feet on 10.4 acres. Under Ally Capital Group’s ownership and Franklin Street’s management, the property has received significant cosmetic and structural improvements to create a modernized aesthetic and greater focus on walkability and outdoor space. 

Ample amounts of work have done to improve the campus. Visitors will notice the buildings have received all new exterior and interior paint, in addition to energy efficient windows.

Situated at 1111, 1211, 1311, 1401 and 1411 N. Westshore Blvd., the property is adjacent to International Plaza and offers convenient access to Tampa International Airport. The location also provides excellent connectivity throughout the Tampa Bay area via Interstate 275, the Howard Frankland Bridge, and the Veterans Expressway.


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