The spirit of the frontier is alive and well in downtown Tampa. EMOTO Supply Co. is throwing open the saloon doors for a full-day celebration on Saturday, April 26, and Sunday, April 27, and you’re invited to saddle up for an unforgettable ride.
What to expect on Saturday: The EMOTO Saloon event runs from 12 p.m. to 8 p.m. at their Water Street Tampa location (1054 Water Street) and marks the launch of their newest vintage western collection: LOST: Florida’s Western Coast. This all-day party blends frontier flair with coastal cool, featuring craft cocktails, fresh oysters, custom hats, and plenty of salt-air style.
ADVERTISEMENT
Side note: the craft cocktails you’re sipping on will be made with the famous strawberries and blueberries from Plant City.
Here’s what’s going down:
- Craft Cocktail Bar | 12 p.m. – 8 p.m.
- Custom Hat Bar by Coastal Cowgirl Collective | 2 p.m. – 6 p.m.
- Lost Coast Oyster Co. Pop-Up | 12 p.m. – 3 p.m.
- Live Flower Bar by WallFlower.co | All day
The new product shoot was done in partnership with Astin Farms. This Waimauma-based farm has grown from a small, locally focused hub to a 1,700-acre farm that produces more than 40 million pounds of fruit each season. It also clearly serves as a fantastic set to showcase some new Florida-inspired threads.
Why you need to visit EMOTO ASAP
If you haven’t stopped by yet, EMOTO is a lifestyle-driven bike boutique tucked into the heart of Water Street Tampa, North America’s first WELL-certified community. The shop fuses high-end electric mobility with coastal-inspired fashion and culture. Think e-bikes, mopeds, motorcycles, apparel, accessories, and even a mini coffee bar—all under one stylish roof.
EMOTO champions sustainability, community, and freedom on two wheels. Their lineup includes cutting-edge rides from CAKE, Land, Gazelle, and more. Plus, their retail floor features unisex fashion essentials from top-tier brands like Deus Ex Machina, Johann Wolff, and Marrin Costello.
Founder and Managing Partner Michael Joyce puts it best:
“We’re focused on building a community in the downtown core that eases traffic congestion and parking challenges while offering our customers the same sense of freedom they first experienced when learning to ride a bike.”
Transforming downtown into a haven for cyclists
As Water Street Tampa continues to grow into a health-forward, urban destination, EMOTO stands out as a stylish and functional hub for residents and visitors alike. Whether you’re cruising the coast or just grabbing a latte, this spot is all about movement, style, and connection.
EMOTO Saloon kicks off April 26, and the party will continue on Sunday, April 27 beginning at noon. Come for the oysters and cocktails, stay for the vibes and vintage threads. Click HERE for a look at the entire LOST collection.
