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PHOTOS Asher in Water Street features the largest rooftop pool deck in Tampa

Photo of a rooftop pool at sunset. Lights surround the pool area, a glass fence is set around the lounge.

Strategic Property Partners, LLC (“SPP”), the developer behind the Water  Street Tampa mixed-use development on Tampa’s waterfront, announced move-ins of its first residents to Asher, the newest collection of rental residences in the 56-acre live-work-play neighborhood. Asher is the 56-acre development’s latest collection of rental residences.

The development’s curated amenity collection is designed to foster community and encourage  socialization among residents. Amenities include Water Street Tampa’s largest pool deck — a  dynamic rooftop space complete with 70 lounge chairs, cabanas, outdoor kitchens, outdoor social  garden and an entertainment lawn — as well as a state-of-the-art fitness center, entertainment  lounge, café, media lounge and co-working space with private conference rooms. 


Rooftop pool deck at night. Lounge chairs surround the pool. Balconies tower over the pool.

Asher brings world class design to Water Street Tampa

“Asher represents a new approach to urban living in Tampa, with world-class design, unmatched  amenities and a location in the heart of downtown,” said Lee Schaffler, Chief Portfolio Officer for SPP.  “We received strong interest in Asher during our pre-leasing phase and are excited to welcome our first  residents to the building.” 

Designed inside and out by renowned architect Morris Adjmi Architects, Asher offers warm, inviting  interiors inspired by Tampa’s industrial history. The thoughtfully designed homes range from studio to  two-bedroom residences and feature Fisher & Paykel appliances, Caesarstone quartz countertops,  subway tile backsplashes and custom Morris Adjmi-designed vanities. The 22-story building features  oversized industrial windows that maximize natural light and a custom art collection with over 40 pieces  curated by Adjmi’s team that showcases works by national and international artists. 

Rooftop bar with a hardwood patio, and turf surrounding the deck. Chairs and shade umbrellas are arranged on the turf.

Giant rooftop pool deck for residents

Asher features an extensive collection of amenities and includes Water Street Tampa’s largest rooftop  pool deck, complete with cabanas, outdoor kitchens, an indoor-outdoor bar and an entertainment lawn.  Asher also boasts a state-of-the-art fitness center with indoor and outdoor spaces, entertainment and  media lounges, and a co-working space with private conference rooms. These amenities offer a vibrant,  inclusive spirit built around shared social experiences and reflect the building’s name, which is derived  from ash trees — symbolizing creative expression, productivity, strength and longevity — and the Hebrew  word for happy. 


Through a collaboration with SPP, national hospitality operator Method Co. will service the building’s  extensive suite of amenities, including a 24-hour concierge. Residents will enjoy a highly curated lifestyle  experience designed to foster community. Method Co. is also opening ROOST Tampa, an elevated  extended-stay hotel option with move-in ready studio, one- and two-bedroom homes at Asher. ROOST  Tampa is expected to open in early summer. 

bowl of noodles and veggies

Wagamama opening on the ground floor

Located along Water Street, the neighborhood’s namesake and main thoroughfare, Asher places  residents in the center of a vibrant live-work-play neighborhood with everything they need at their  fingertips. Asher will offer dynamic retail on the ground floor — including the first Florida location of  international Asian-inspired restaurant brand, Wagamama — and will open onto the newly redesigned  Water Street, which will be lined with a 45-foot-wide sidewalk shaded by an extensive tree canopy and  programmed with retail. The development also provides residents with convenient access to the city’s  best cultural, dining and entertainment options, including the Tampa Riverwalk, Amalie Arena, the Florida

Aquarium and Sparkman Wharf, Water Street Tampa’s popular waterfront dining, office and community  gathering destination. 

Reflecting the wellness and sustainability-oriented vision for Water Street Tampa — the world’s first  WELL Pre-certified Community and LEED Silver certified for Neighborhood Development Plan — Asher is  pursuing LEED certification and will feature amenities and programming designed to boost well-being. 

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