Time to play the hits. Proper House Group, the team behind the beloved Rooster & The Till, Nebraska Mini Mart, and Dang Dude, will open a new music lounge called Alter Ego in Water Street Tampa. This new hub will be located on the ground floor of Asher (1050 Water St) and is made possible through the collective efforts of the local ownership team comprised of critically acclaimed Chef Ferrell Alvarez, and partners Chon Nguyen and Ty Rodriguez.
“Alter Ego will be a music-forward cocktail lounge, offering an energetic vibe and proper, soulful hospitality,” said Ferrell Alverez, chef, partner, and co-owner of Proper House Group. “The space represents a distinct design contrast to our adjacent sibling concept Ash. Boasting a curated musical experience alongside a monochromatic design that includes intimate seating as well as social spaces.”
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Alter Ego brings music and craft drinks to Tampa
“We are committed to thoughtfully offering new and diverse experiences within the district for those who live, work, and visit us. The Proper House Group shares that vision and the ongoing partnership has been incredible,” said David Bevirt, Executive Vice President of Corporate Leasing & Strategy at Strategic Property Partners, the developers of Water Street Tampa. “We are thrilled to see yet another exciting concept from Ferrell Alverez make their home at Water Street Tampa.”
An opening timeline for the lounge is still TBA. We’ll update the story as more details become available.
Recently SPP announced that Water Street Tampa, the transformative new lifestyle destination in Downtown Tampa achieved the WELL Community Certification at the Gold level, becoming the first neighborhood in North America to receive the prestigious distinction. Awarded by the International WELL Building Institute, the certification celebrates Water Street Tampa’s successful integration of design and policy decisions that promote health and well-being across all aspects of the neighborhood. Leading to this certification, Water Street Tampa was the first neighborhood in the world to pilot the WELL Community Standard in 2017.
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